360° Advanced Digital Marketing Strategy Plan
Lesson 1: Strategic Digital Marketing Frameworks
- Customer-Centric Marketing in a Data-Driven World
- Creating Omnichannel Strategies that Convert
- Performance Marketing vs. Brand Marketing: Finding the Balance
- Understanding the New Digital Consumer (Gen Z, Millennials, and Beyond)
Lesson 2: Advanced Paid Media
- Meta Ads (Facebook/Instagram) Advanced Strategies
- AI targeting, creative diversification, funnel segmentation, and attribution changes.
- Google Ads (Search, PMax, YouTube) Advanced Tactics
- LinkedIn Ads for B2B Demand Generation.
- Tracking, Measurement & Attribution in a Cookie-less World
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Lesson 3: SEO Strategies 2025
- AI-Generated Content: Risks, Ethics, and SEO Compliance
- EEAT & Semantic SEO in the Age of SGE (Search Generative Experience)
- Short-Form Video & UGC as Content Pillars
- Workflows, content calendars, and tools to manage global/multilingual content efficiently
- AI Tools for Content Creation (ChatGPT, Jasper, SurferSEO)
Lesson 4: Mastering CRM and Email Automation
- Segmentation and Clustering Analysis
- Differentiate the concepts of email marketing with Mailchimp tool
- Understand the best practices of implementing and deploying impactful email Strategies
- Email & SMS Automation Flows (Welcome, Abandonment, Re-Engagement)
Lesson 5: Emerging Platforms, Influencer Marketing & Future Trends
- TikTok, YouTube Shorts & Instagram Reels for Performance
- Influencer Marketing: Micro-Influencers, Affiliate UGC, Contracts
- Reddit, Discord, Threads, and Niche Communities
- AI & Marketing Automation in 2025+
Lesson 6: Inbound Marketing
- Social web-advanced optics
- Community detection
- Link prediction
- Content propagation models
- Trust propagation models
- Inbound marking in the context of Web 2.0
- Social commerce application
- Web 3.0 characteristics
- Content generation and content consumption by the machine agents
- Preparing for Web3, Decentralized Marketing & the Next Evolution of Digital