digital marketing course for beginners
Lesson 1: Introduction to Digital Marketing in 2025
- What is Digital Marketing? Difference between modern digital marketing vs. traditional marketing!
- Key Digital Marketing Channels (SEO, SMM,Email Marketing, PPC, Influencer Marketing, Content Marketing)
- The Digital Marketing Funnel (Conversion, Loyalty, Lead Generation)
- Trends Shaping Digital Marketing in 2025 (AI)
Lesson 2: Social Media Marketing (SMM)
- Why Social Media Marketing is Essential Today?
- Choosing the Right Platform for Your Audience
- Instagram for visual content
- TikTok for short-form video
- LinkedIn for B2B
- Facebook for communities and ads
- YouTube for long-form content
3. Strategy and Best Practices
- How to create a basic social media strategy
- Posting calendars and consistency
- Social media analytics tools (Meta Business Suite, TikTok Analytics, etc.)
4. Influencer & Creator Marketing
- Micro vs. macro influencers
- How brands collaborate with creators in 2025
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Lesson 3: Search Engine Optimization (SEO)
1. What is SEO?
- On-page SEO (keywords, meta tags, content optimization)
- Off-page SEO (backlinks, domain authority)
- Technical SEO
2. Basics Keyword Search
- Using Google Keyword Planner, Ubersuggest
3. Tools Introduction (Google Search Console, SEMrush, Ubersuggest)
Lesson 4: Content Marketing & Email Marketing
- What is Content Marketing? (Blogs, videos, infographics, podcasts, storytelling etc.)
- Creating a Content Strategy (Goals, targeted audience, platforms, distribution)
- Introduction to Copywriting
- Email Marketing Essentials
- Building and segmenting an email list
- Writing effective email sequences
- Understanding open rates, CTR, conversion
5. Tools Introduced: (Mailchimp, ConvertKit, Grammarly, Quillbot)
Lesson 5: Digital Advertising & Analytics
1. Introduction to Paid Advertising
- Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads
- Understanding CPM, CPC, and ROI
2. Creating a Simple Ad Campaign
- Target audience selection
- Ad creative basics (text, image, video)
- Budgeting and bidding strategies
3. Understanding Data & Analytics
- Google Analytics 4 (GA4) basics
- Social media and email analytics dashboards
4. Measuring Success
- Key metrics: CTR, Conversion Rate, Bounce Rate
- Setting goals and interpreting performance